PUMA has the long-term mission of becoming the most desirable Sportlifestyle company. The aim of Phase IV of PUMA’s long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sportlifestyle brands.
Barclays Capital is the investment banking division of Barclays Bank PLC, one of the largest multi-national financial services groups in the world. With a focus on financing, risk management and corporate finance advisory services, we act internationally as an intermediary and adviser to corporates, financial institutions, governments and supranational organisations.
Fact is that the original idea to create Red Bull emerged in 1984 and that all those things that go without saying for us today were developed with much attention for detail over three long years. This period saw the birth of the product positioning "Red Bull vitalizes body and mind" and the unique slogan "Red Bull gives you wiiings!"